Law firm SEO for your next stage
Build search visibility around your practice areas, with clear monthly work and reporting. Four programs from $125 a month; start with a free analysis of your firm.
What better visibility is worth
Rankings are an input. Signed matters are the output. Enter what your firm actually takes and what a matter is typically worth to you, and the arithmetic is shown in full. Change any figure. Nothing here is a forecast.
Use the matter-value calculatorStart with your practice areas
Practice-area pages and local phrasing connect your services to the questions people ask. Broad terms take longer; we target them without promising a ranking.
Read how we choose the workBar rules are not an afterthought
What we do
- 01Law firm SEOThe full program. Keyword strategy built on your practice areas, on-page work, authority building, and monthly reporting with every link listed as a live URL.
- 02Local SEOMost legal search is jurisdictional. Profile work, citation consistency across the legal directories, and the location terms that put your office in the map results.
- 03Website designSEO-ready firm sites built to be indexed and to convert a consultation. From $400, one time. You own the site and everything in it.
- 04Technical SEOCrawl and index review, site speed, structured data, and the practice-area architecture that stops your own pages competing with each other.
- 05ContentSituational content that reaches people weeks before they search for a lawyer. Written by our content team, and delivered to your firm for review before anything is published.
- 06Link buildingGuest placements on DA 20+ sites and Web 2.0 properties at DA 50+. Every link is delivered with a live, clickable URL, and the assets stay yours permanently.
Practice areas
Scroll →Criminal defense
Searches happen at speed and often at night. Local visibility and a page that answers the immediate question matter more here than volume.
Family law
Long consideration periods and a great deal of situational searching before anyone contacts a firm. Covered here at practice-area depth.
Immigration
An entire keyword cluster sitting at zero difficulty, frequently multilingual, and consistently underbuilt by firms competing for it.
Estate planning and probate
Low urgency, high research. Content that explains the process plainly reaches people months before they call anyone.
Employment
Employees search their situation, not their remedy. Situational content captures them well before the terminal terms do.
Business and corporate
Fewer searches, far higher matter values, and buyers who read several pages before making contact. Depth beats volume.
Mass tort
Campaign-shaped demand that moves with the docket. Speed of publication and clean technical structure decide who is visible.
DUI defense
Local, immediate and heavily searched on mobile. A clean map presence plus fast pages is most of the work.
Matter values are typical ranges used as calculator inputs, not figures your firm should charge and not a projection. Fee structures differ: contingency in personal injury, mass tort and workers compensation, hourly or flat in most others.
What this costs
Four programs, month to month, cancel anytime. A dedicated account manager on every plan and the setup fee waived. Available as a monthly subscription or a one-time order.
Every program includes Google Business Profile work, citation building and cleanup, and review requests.
| Program | Counsel | Advocate | PartnerBEST VALUE | Chambers |
|---|---|---|---|---|
| Monthly | $125 | $235 | $325 | $575 |
| One month only (no subscription) | $140 | $260 | $380 | $620 |
| Domains | 1 | 1 | 2 | 4 |
| Keywords | 10 | 20 | 40 | 100 |
| Guest posts, DA 20+ | 10 | 20 | 30 | 50 |
| Web 2.0s, DA 50+ | 10 | 20 | 30 | 50 |
| Amplification links | 3,000 | 5,000 | 10,000 | 20,000 |
| Keyword research | Standard | In-depth | In-depth | In-depth |
| Premium indexing | · | Yes | Yes | Yes |
| On-page technical audit | · | Yes | Yes | Yes |
| Content gap analysis | · | Yes | Yes | Yes |
| Competitor traffic spy | · | · | Yes | Yes |
| Toxic link check, disavow | · | · | · | Yes |
| Turnaround | 10-12 days | 12-14 days | 14-16 days | 16-18 days |
Guest posts are outreach articles on other websites linking to yours. Web 2.0 assets are pages on high-authority publishing platforms. Amplification links point to those placements, not directly to your website. Reports include each live URL, target page and anchor text.
We recommend Partner or Chambers for firms. A practice targeting several areas across a metro needs more than twenty keywords, and multi-office firms need Chambers's four domains. Website design is quoted separately from $400, one time.
How reporting works
Every link is delivered with a live, clickable URL. You open it, you read it, you keep it. There is no summary of work performed, no screenshot of a dashboard, and nothing that cannot be checked in a browser in under a minute.
What your monthly report contains
Open each live placement URL, see which page on your website it links to, and check the anchor text used. The report records completed work alongside the search results being tracked so you can ask about changes and the next priorities.
Where your firm currently sits against the practices ranking above you.
Your practice areas mapped to terms by difficulty and commercial intent.
Structure, indexing and speed corrected before any authority is built.
Placements and assets, each returned with a URL you can open.
Monthly. What moved, what did not, and what changes next month.
Build your program
Counsel, Advocate, Partner and Chambers cover different keyword and placement volumes. Choose monthly or one month only, with optional content priced separately.
Choose your programPublished work
Completed legal campaigns show the scope of the work alongside its reported outcomes. Read each campaign in context; no result predicts what your firm will achieve.
General Practice Law Firm · 11 months · Partner program
Top 5 for 26 terms; 30+ qualified consultations monthly.
40 keywords across practice areas, compliance-reviewed content, competitor spy, technical audit.
Read the law firm campaigns →Results from a completed campaign, with the client kept anonymous. Past performance does not promise the same outcome for another firm.
Guides
Questions
How long before we see movement?
Specific terms typically move in three to six months. Those are the practice-area phrases, the company and agency modifiers, and local terms where difficulty is low. Broad head terms take considerably longer and depend on authority built first. Any agency giving you a date on a broad term is guessing.
Do you guarantee rankings?
No. We do not guarantee rankings, case volumes, or fee revenue, and we will not put a number on any of the three. What we do commit to is the work itself: the placements in your plan, delivered on the stated turnaround, each with a live URL you can open.
How do you handle our state bar's advertising rules?
Everything we write is delivered to your firm for review before it is published, and nothing goes live without your sign off. Requirements vary by state and change over time, so your firm reviews against your bar current guidance. We are a marketing agency, not a law firm, and we do not give ethics advice.
What exactly arrives each month?
The placements listed in your plan, each with a live URL, plus the report showing what moved and what did not. Advocate and above add premium indexing, an on-page technical audit and a content gap analysis. Chambers adds a toxic link check . A dedicated account manager is on every plan.
Are we locked into a contract?
No. Every plan is month to month and can be canceled at any time. The setup fee is waived. Plans are also available as a one-time order if you would rather buy a single block of work and assess it before committing to anything ongoing.
Who writes the content, and do we approve it?
Content is written by our content team, and every piece is delivered to your firm for review before publication. Keyword research, a featured image and revisions until approved are included, and you own the content outright. With author-level access we can post it for you once you have approved it.
A free analysis of what your firm can win
Five questions about your practice areas, your firm size and where you are losing to the directories. You get back the terms we would target first, with difficulty and volume attached, and an honest read on how long each one takes. No obligation and no call required.