Crawl access
Robots rules, redirect chains, orphaned pages, broken internal links, and anything reachable only by a human. If a crawler cannot get to a page, nothing else about that page matters.
01 Technical SEO · Nationwide
The work that decides whether anything else can work
A firm can publish good content every month for a year and move nothing, because the pages are not indexed, or four of them are competing for the same term, or the site takes six seconds to load on a phone. Technical work is not a growth lever. It is the ceiling that everything else is running into.
Since 200915,000+ clientsEvery link verified
02
At a glance
- Audit included from
- Golden upward
- Indexation fixes show in
- Days to weeks
- Structure fixes show in
- 4 to 8 weeks
- Content gap analysis
- Golden upward
- Toxic link check
- Titanium
- Positions guaranteed
- Never
03
What this costs
An on-page technical audit and a content gap analysis are included from Golden upward. Titanium adds a toxic link check with disavow. Basic and Silver cover the core program without the audit layer, which is the main reason we point most firms at Golden or above.
| Program | Basic | Silver | Golden | Platinum BEST VALUE | Titanium |
|---|---|---|---|---|---|
| Monthly | $65 | $125 | $235 | $325 | $575 |
| One time | $75 | $140 | $260 | $380 | $620 |
| Domains | 1 | 1 | 1 | 2 | 4 |
| Keywords | 5 | 10 | 20 | 40 | 100 |
| Guest posts, DA 20+ | 5 | 10 | 20 | 30 | 50 |
| Web 2.0s, DA 50+ | 5 | 10 | 20 | 30 | 50 |
| Amplification links | 1,500 | 3,000 | 5,000 | 10,000 | 20,000 |
| Keyword research | Standard | Standard | In-depth | In-depth | In-depth |
| Premium indexing | · | · | Yes | Yes | Yes |
| On-page technical audit | · | · | Yes | Yes | Yes |
| Content gap analysis | · | · | Yes | Yes | Yes |
| Competitor traffic spy | · | · | · | Yes | Yes |
| Toxic link check, disavow | · | · | · | · | Yes |
| Turnaround | 8-10 days | 10-12 days | 12-14 days | 14-16 days | 16-18 days |
04
How a technical audit runs
An audit is only useful if it ends in an ordered list of things to do. A hundred-item report with everything marked important is a way of appearing thorough while transferring the actual work back to you.
The audit starts by crawling the site the way a search engine would, which frequently surfaces the first surprise: pages reachable only through a script, practice areas linked from nowhere, or an entire section blocked by a rule someone added years ago and forgot.
Then indexation. Not how many pages exist, but how many are actually in the index, which ones are missing, and which thin or duplicated pages are in there diluting the rest. A firm with sixty indexed pages of which forty are near-identical is competing against itself.
Then architecture, which in a legal context means the practice-area map. This is where the largest gains usually sit, and it is the part a general audit tool cannot assess because it requires knowing which of your pages are supposed to be different from each other.
Then speed and markup, measured on a phone on a normal connection rather than on a developer's laptop. Finally everything is ordered by expected impact against effort, and the top of that list is what gets done first.
Modeled scenario
A general practice with sixty indexed pages and no movement in a year
- Pages published
- 60
- Actually indexed
- 38
- Near-duplicate practice pages
- 11
- Distinct terms those 11 targeted
- 3
- Mobile load, tested
- Over 5 seconds
- First fix by expected impact
- Practice-area separation
Nothing here needed more content. The firm had been buying more of the thing that was not the constraint. Consolidating eleven pages into six genuinely distinct ones, and fixing what kept twenty-two pages out of the index, is the work that unblocks the rest.
Illustrative scenarios modeled from the figures shown. Not client results and not a projection.
05
What gets checked and fixed
Six areas, checked in this order, because each one can invalidate the findings of the ones after it.
Indexation
What is in the index against what should be, canonical correctness, and the thin or duplicated pages that are quietly competing with the ones you care about.
Practice-area architecture
Whether your pages target distinct terms or several versions of one. Consolidation and internal linking so authority accumulates on the page you actually want ranking.
Speed on a phone
Real-world load performance, image weight, render blocking and layout stability, measured on mobile because that is where legal search happens.
Structured data
Organization, service and FAQ markup, validated rather than assumed. Correct markup makes a page legible to search engines and to the assistants people now ask legal questions of.
Link profile hygiene
On Titanium, a toxic link check with disavow. Firms that previously bought cheap link packages sometimes carry a profile that is actively working against them.
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Why this caps everything else
Everything else in a search program is additive. More content, more placements, more authority. Technical work is subtractive: it removes the thing that is stopping the additive work from counting.
That is why the sequencing matters and why it is not negotiable. Building thirty placements a month pointing at pages that are not indexed produces a report full of URLs and no movement. The links are real. They are simply pointing at something a search engine has decided not to include.
It is also why technical work is the least satisfying thing to buy and the easiest for an agency to skip. It produces no visible artifact. Nobody at the firm can look at the site afterwards and see what changed. The evidence is a graph moving two months later, which is exactly when it becomes possible to attribute it to something else.
We do it first anyway, and the audit is written so you can see what was found, what was changed, and what was left alone because the expected gain did not justify the risk.
07
The faults specific to firm sites
Firm sites fail technically in a predictable way, because they are usually built by repeating one page across a practice list.
- 01
Self-competition across practice pages
The dominant fault in this vertical. When six pages are variations of one, a search engine picks a single candidate and the rest add nothing. Firms interpret this as the content not working and buy more of it, which makes it worse.
- 02
Attorney bio pages with no relationship to anything
Bios are frequently the strongest pages on a firm site and are almost never linked to the practice areas those attorneys actually run. Connecting them properly costs nothing and passes real authority to pages that need it.
- 03
Location pages generated from a template
One page per city with the name substituted is a pattern search engines have discounted for years. Multi-office firms need genuinely distinct pages; firms with one office usually need fewer location pages than they have.
- 04
Blog archives with no structure
Years of posts with no topical grouping, no internal linking, and no canonical relationship to the practice pages they should support. The content exists and does nothing, which is a more expensive outcome than not having written it.
We are a marketing agency. We are not a law firm, we do not employ lawyers, and we do not provide legal or ethics advice. Firms remain responsible for compliance with their state bar's advertising rules.
08
How the work runs
Five steps, every month, in this order. Nothing is built on top of a site that cannot be crawled, and nothing is reported that you cannot open and check yourself.
01 Crawl
What a search engine can actually reach, and what it cannot.
02 Index review
Which pages are in the index, which are missing, and which should not be there.
03 Architecture
Whether your practice pages target distinct terms or compete for one.
04 Speed and markup
Load performance on a phone, and structured data correctness.
05 Prioritize and fix
Ordered by expected impact, implemented or handed over as instructions.
09
Questions
What is technical SEO for a law firm website?
It is everything that determines whether a search engine can reach, read and correctly attribute your pages. Crawl access, indexation, site speed, internal linking, structured data, and the practice-area architecture that stops your own pages competing for the same term. None of it is visible to a visitor, and all of it caps what the rest of a program can achieve.
How do we know if we have a technical problem?
The clearest symptom is a site that publishes steadily and never moves. Others are pages missing from search entirely, the wrong page ranking for a practice term, or positions that fell after a redesign. An on-page technical audit is included from Golden upward and will identify which of these applies.
What are law firm SEO ranking factors, in practice?
For a firm site the ones that reliably matter are relevance of the page to the query, the authority pointing at it, local proximity and profile signals for jurisdictional searches, and whether the page can be crawled and loads quickly. Everything else is secondary, and any list of two hundred factors is padding.
Do you fix the site or just tell us what is wrong?
We identify it, prioritize it by expected impact, and implement what we have access to. Where your site is on a platform we cannot touch, the findings are handed over as specific instructions rather than a generic list, so whoever maintains the site can act on them.
Does structured data help with AI search?
It helps a machine understand what a page states, which matters more now that assistants answer legal questions directly. It is not a purchase of AI visibility and nobody can sell you that. Clear structure, direct answers and correct markup make a page easier to cite; that is the whole mechanism.
How long does technical work take to show results?
Faster than anything else in a program, because you are removing a constraint rather than building an asset. Indexation problems can resolve within days of being fixed. Speed and structure improvements usually show inside four to eight weeks. Nothing here guarantees a position; it removes what was preventing one.
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What makes this different
01
Every link arrives as a live URL
Not a count, not a screenshot, not a summary of work performed. A list you can open in a browser and check in under a minute. The assets stay yours permanently.
02
We refuse to promise the head terms
We target them. We will not put a date on them, and we will tell you which of the terms you asked about are not worth starting with. That conversation happens before you pay, not after.
03
Nothing is published without your sign off
Everything written for your firm is delivered for review first. Bar advertising rules vary by state and change, and your firm is the one accountable for what appears under its name.
04
Month to month, setup waived
No contract term, no cancellation window, no setup fee on any plan. If the reporting stops being worth reading you can stop, which is the only real accountability an agency can offer.
05
Seventeen years and a dedicated manager
Operating since 2009 with more than 15,000 clients served and 94 percent client retention. Every plan, including the smallest, has one named account manager rather than a shared queue.
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Related services
- 01 Law firm SEO The full program. Keyword strategy built on your practice areas, on-page work, authority building, and monthly reporting with every link listed as a live URL.
- 02 Local SEO Most legal search is jurisdictional. Profile work, citation consistency across the legal directories, and the location terms that put your office in the map results.
- 03 Website design SEO-ready firm sites built to be indexed and to convert a consultation. From $400, one time. You own the site and everything in it.
- 04 Content Situational content that reaches people weeks before they search for a lawyer. Written by LavishContent, our sister brand, and delivered to your firm for review before anything is published.
- 05 Link building Guest placements on DA 20+ sites and Web 2.0 properties at DA 50+. Every link is delivered with a live, clickable URL, and the assets stay yours permanently.
13 Start
A free analysis of what your firm can win
Five questions about your practice areas, your firm size and where you are losing to the directories. You get back the terms we would target first, with difficulty and volume attached, and an honest read on how long each one takes. No obligation and no call required.