Guest placements, DA 20+
Written for the host publication and its audience rather than spun from a template. A placement that reads as an advertisement gets removed, and a removed link is worse than no link because you paid for it.
01 Link building · Nationwide
Every link arrives as a URL you can open
Link building is the part of SEO with the widest gap between what is charged and what is delivered, because a link count is trivial to inflate and almost nobody checks. The fix is not a promise about quality. It is a report format where checking takes sixty seconds, and a profile you are free to judge yourself.
Since 200915,000+ clientsEvery link verified
02
At a glance
- Guest posts
- DA 20+
- Web 2.0 assets
- DA 50+
- Per month
- 5 to 50 of each
- Amplification
- 1,500 to 20,000
- Every link
- Delivered as a live URL
- Asset ownership
- Yours, permanently
03
What this costs
Placement volume is what separates the plans. Basic builds five guest posts and five Web 2.0 assets a month; Titanium builds fifty of each with 20,000 amplification links behind them. Every plan reports the same way, and the setup fee is waived on all of them.
| Program | Basic | Silver | Golden | Platinum BEST VALUE | Titanium |
|---|---|---|---|---|---|
| Monthly | $65 | $125 | $235 | $325 | $575 |
| One time | $75 | $140 | $260 | $380 | $620 |
| Domains | 1 | 1 | 1 | 2 | 4 |
| Keywords | 5 | 10 | 20 | 40 | 100 |
| Guest posts, DA 20+ | 5 | 10 | 20 | 30 | 50 |
| Web 2.0s, DA 50+ | 5 | 10 | 20 | 30 | 50 |
| Amplification links | 1,500 | 3,000 | 5,000 | 10,000 | 20,000 |
| Keyword research | Standard | Standard | In-depth | In-depth | In-depth |
| Premium indexing | · | · | Yes | Yes | Yes |
| On-page technical audit | · | · | Yes | Yes | Yes |
| Content gap analysis | · | · | Yes | Yes | Yes |
| Competitor traffic spy | · | · | · | Yes | Yes |
| Toxic link check, disavow | · | · | · | · | Yes |
| Turnaround | 8-10 days | 10-12 days | 12-14 days | 14-16 days | 16-18 days |
04
What the report looks like
This is the entire argument for how this agency reports, so it is worth showing rather than describing. Below is the structure of what arrives each month.
Monthly link report · sample structureIllustrative layout, not client data
| Placement | Type | DA | Anchor | Live URL |
|---|---|---|---|---|
| Regional business journal | Guest post | 41 | Brand | /insights/2026-04/... ↗ |
| Personal finance publication | Guest post | 36 | Partial match | /money/claims-guide ↗ |
| Community news site | Guest post | 28 | Naked URL | /local/legal-notices ↗ |
| Web 2.0 property | Asset | 92 | Brand | /firm-name/overview ↗ |
| Web 2.0 property | Asset | 78 | Brand | /firm-name/practice ↗ |
Placement, type, domain authority, anchor, and the URL. Five columns, one row per link, no summary of work performed and no dashboard screenshot. If a row is wrong you will find out by clicking it, which is the only reporting standard that means anything.
Anchor text is varied deliberately across brand, partial match and naked URL. A profile where every anchor is the target term is the signature of automated building and is a liability rather than an asset, which is a lesson many firms have already paid for once.
The placements above are illustrative structure, not client data. Real reports name the real publication and link to the real page, which is exactly why we do not print a fabricated example with a real-looking domain on a marketing page.
05
What is built each month
Volume by plan. The categories are identical across all five; only the numbers change.
| Plan | Guest posts | Web 2.0s | Amplification | Turnaround |
|---|---|---|---|---|
| Basic | 5 | 5 | 1,500 | 8-10 days |
| Silver | 10 | 10 | 3,000 | 10-12 days |
| Golden | 20 | 20 | 5,000 | 12-14 days |
| Platinum | 30 | 30 | 10,000 | 14-16 days |
| Titanium | 50 | 50 | 20,000 | 16-18 days |
Web 2.0 assets, DA 50+
Properties built under your firm name on high-authority platforms. Yours permanently. They do not vanish if the program stops, which is what separates an asset from a rental.
Amplification
From 1,500 to 20,000 supporting links, used to get the placements above indexed. Their job is indexation, not ranking, and describing them any other way would be overselling them.
Anchor variety
Brand, partial match and naked URL, mixed deliberately. Uniform anchors are the clearest signal of automated building and the easiest thing for a search engine to discount.
Premium indexing
Included from Golden upward. An unindexed placement is invisible, so this is the difference between a link existing and a link counting.
Toxic link check
On Titanium, a full profile review with disavow. The tool for firms carrying a link history from a previous vendor that is actively costing them.
Modeled scenario
A mass tort practice scaling with the docket
- Plan
- Titanium, $575 a month
- Guest posts a month
- 50
- Web 2.0 assets a month
- 50
- Amplification
- 20,000
- Domains covered
- 4
- Toxic link check
- Included
Mass tort demand is campaign shaped and moves with the docket, so speed of publication and volume of coverage matter more here than in any other practice area. Four domains lets a firm run separate campaign sites without competing against its own main site.
Illustrative scenarios modeled from the figures shown. Not client results and not a projection.
06
Why authority is the hard part
Search engines cannot read a page and know whether the firm behind it is any good. They infer it, substantially, from who else references that page and in what context. That inference is what authority means, and it is the hardest input to acquire because it is the only one you do not directly control.
Content you can write. Technical faults you can fix. Both are within your gift. Authority requires other people to publish something that points at you, which is why it is the part agencies charge most for and describe least precisely.
In legal specifically it matters more than elsewhere, because the head terms are held by directories with two decades of accumulated authority. No amount of on-page work closes that gap. Only references do, and they take quarters rather than weeks to accumulate.
This is also the honest reason we will not promise the head terms. Authority compounds at a rate nobody controls. What can be committed is the volume of work, the standard of the placements, and a report format that lets you audit both.
07
Building authority in a regulated market
Building authority for a regulated profession carries constraints that a general link campaign does not have to think about.
- 01
Guest content is advertising too
A byline published under your firm's name on another site is a communication about your services. It carries the same substantiation requirements as anything on your own site, and it goes to your firm for review before it is submitted anywhere.
- 02
Directories are a floor, not a strategy
Every firm has the same access to the major legal directories, so they cannot differentiate you. Keep the listings complete because the citations feed local visibility, then build the authority your competitors do not have elsewhere.
- 03
Relevance beats raw authority
A regional business publication linking to a firm in that region does more for a jurisdictional query than a higher-authority but unrelated site. In a market where search is local before it is anything else, that trade is usually worth taking.
- 04
An inherited profile can be the problem
Firms that bought cheap link packages years ago frequently carry a profile that is suppressing them now. Diagnosing that before building anything new is why the toxic link check exists, and why the first month of a program sometimes removes more than it adds.
We are a marketing agency. We are not a law firm, we do not employ lawyers, and we do not provide legal or ethics advice. Anything published under your firm's name is reviewed by your firm against your bar's current guidance first.
08
How the work runs
Five steps, every month, in this order. Nothing is built on top of a site that cannot be crawled, and nothing is reported that you cannot open and check yourself.
01 Profile review
What you already have, including anything inherited that is working against you.
02 Gap analysis
What the firms ranking above you have that you do not.
03 Placement
Guest posts written for the host publication, not spun from a template.
04 Assets and indexing
Web 2.0 properties under your name, then amplification to get them indexed.
05 Report as URLs
Every placement listed with a link. Open any of them.
09
Questions
What do the SEO link building services for lawyers actually deliver?
Guest placements on DA 20+ sites and Web 2.0 properties at DA 50+, in the volume your plan specifies, from five of each on Basic to fifty of each on Titanium. Every placement is returned as a live, clickable URL in the monthly report. Amplification links, from 1,500 to 20,000, support indexation of those placements.
How do we know the links are real?
You open them. Every placement arrives as a URL you can click, and the whole point of reporting it that way is that verification takes a minute rather than requiring trust. If a link is not there, you will know immediately, which is a standard most link reporting quietly avoids.
Do the legal directories still carry ranking power?
They carry real weight as citations, which feed local and map visibility, and that alone justifies keeping your listings complete and consistent. As a competitive lever they are limited, because every firm has the same access to them. The differentiated authority comes from placements your competitors do not have.
Is this safe? We have been burned by cheap links before.
That is a fair concern and a common history. The reason the profile is disclosed as URLs is so you can judge the placements yourself rather than take a description of them. Titanium also includes a toxic link check with disavow, which is the tool for cleaning up a profile inherited from a previous vendor.
Do we own the Web 2.0 properties?
Yes, permanently. They are built under your firm name and they remain yours whether or not the program continues. This is the difference between an asset and a rental, and it is worth asking any vendor directly because the answer is frequently no.
How many links do we need?
There is no honest general answer, because it depends entirely on what the firms currently ranking above you have. What we can say is that volume alone does not decide it: relevance and variety in the profile matter more, which is why the plans scale placements and amplification separately.
10
What makes this different
01
Every link arrives as a live URL
Not a count, not a screenshot, not a summary of work performed. A list you can open in a browser and check in under a minute. The assets stay yours permanently.
02
We refuse to promise the head terms
We target them. We will not put a date on them, and we will tell you which of the terms you asked about are not worth starting with. That conversation happens before you pay, not after.
03
Nothing is published without your sign off
Everything written for your firm is delivered for review first. Bar advertising rules vary by state and change, and your firm is the one accountable for what appears under its name.
04
Month to month, setup waived
No contract term, no cancellation window, no setup fee on any plan. If the reporting stops being worth reading you can stop, which is the only real accountability an agency can offer.
05
Seventeen years and a dedicated manager
Operating since 2009 with more than 15,000 clients served and 94 percent client retention. Every plan, including the smallest, has one named account manager rather than a shared queue.
11
Related services
- 01 Law firm SEO The full program. Keyword strategy built on your practice areas, on-page work, authority building, and monthly reporting with every link listed as a live URL.
- 02 Local SEO Most legal search is jurisdictional. Profile work, citation consistency across the legal directories, and the location terms that put your office in the map results.
- 03 Website design SEO-ready firm sites built to be indexed and to convert a consultation. From $400, one time. You own the site and everything in it.
- 04 Technical SEO Crawl and index review, site speed, structured data, and the practice-area architecture that stops your own pages competing with each other.
- 05 Content Situational content that reaches people weeks before they search for a lawyer. Written by LavishContent, our sister brand, and delivered to your firm for review before anything is published.
13 Start
A free analysis of what your firm can win
Five questions about your practice areas, your firm size and where you are losing to the directories. You get back the terms we would target first, with difficulty and volume attached, and an honest read on how long each one takes. No obligation and no call required.